ABOUT MAMA & MIMI

On-trend matching clothing for mummy’s and their minis.

Hey, my name is Abbie & I’m the founder of Mama and Mimi. The title ‘founder’ seems very official, the reality is I’m a 26-year-old mum from Manchester who saw a gap in the market & started a business during a global pandemic (I know let’s all laugh together).

The idea came to me in January 2019, whilst I was preparing for our first family holiday to Mexico. I searched the web for matching mummy and daughter clothes to mark the occasion, but quickly realised the only way I could get fashionable pieces is from huge designer brands… and that is some money! So, I briefed a graphic designer and made a business plan from my sun lounger.

From designing collections to creating bespoke packaging, I’ve spent the last 12 months pouring my heart and soul into a brand that I’m so proud to launch.